Friday, November 4, 2011

ETEC 561: Section 1- Defining the Field

Defining instructional design (ID) has become an evolving process much like the subjects and mediums it strives to encompass. As a result definitions for ID began by describing the mediums which were used to deliver educational content. As time progressed the other side of the spectrum was a focus of definition, the subject learners and the learning pro0cess which took place during instruction. As a result in the late 1970s the Association for Educational Communication Technology (AECT) began to define ID as a process and the use of technology mediums for instruction (Resier & Dempsey, 2007). Leading in to the 1990s and millennium the ID definition included a combination of the learning process, the mediums/resources used, evaluation, measure of learning improvement and the evolution of the creation process.

When I discuss ID and educational technology with my university colleagues they are initially perplexed by what I am referring to. As I continue in my explanation I find that I lean towards defining ID as part creative development process, part expansion of learning to initiate a higher level of learning application and demonstration, part evaluation and assessment and part the utilization of tools to execute learning instruction and tasks. 

This applies to me and my position because I am not a "classroom" instructor. I work in student affairs and enrollment management. Often times it is my responsibility to educate our students prior to their arrival on campus, during the enrollment process and while students are enrolled. I love working in co-curricular education which allows me to engage with students in a passive manner while ensuring their success at the university. My position is fairly new and is evolving in itself so one day I may be studying marketing strategies for recruiting prospective students while the next day I may be working with health and counseling services to develop an educational module regarding alcohol and drugs or the orientation office to develop online modules. The definition I have provided helps me stay focused when beginning project management and working with content experts. 





The model is centered around four main ideas of identifying the learner and the environment they will be completing the task in (i.e. classroom, online, etc.), the criteria for assessment (goals & objectives), the development of the actual ID component (i.e. module) and the performance of the assessment measures. The fifth component, revisions, is to ensure that the ID does not become static in nature but dynamic to adjust as needed for the learner and instructor. To tie in with my ID definition this revised model emphasizes a learner centered approach focused on development and assessment. 

When analyzing the six characteristics of ID the revised model easily identifies these concepts. The learner is the center of the audience, goals/objectives and assessment ideas which help develop an appropriate ID for a user centered experience while incorporating the units for measure (characteristics 1-4). With a dynamic revision process built in the design allows itself to be self-correcting, flexible and adaptable to the learner's needs (characteristic 5). Additionally, the easy break-out and clear partitions of the revised model allow individuals or small teams to take on a component to allow for intense collaboration and cohesiveness (characteristic 6).  For example, the development component would likely require a graphic designer, content expert and media expert at a minimum.

The internet is the ultimate vehicle for information dissemination. The ability to communicate synchronously across cities, states and countries is amazing. With this in mind we can now combine all of the media types (tv, radio, etc.) into web based content. This allows learners and educators to capture content anywhere online and contribute content as well. 

My favorite example of educational technology in higher education at the moment is The Open University.  The focus is on open "source" education, sharing and collaboration of learning tools. In K-12 students are diving into multiple web 2.0 tools such as Glogster and completely online public schools such as Florida Virtual School. In the future I see students completing more "core" or basic materials at home for homework including tests and reviews using Moodle or another LMS. Class time would be used for group work, presentations and "workshop" style learning. Continuing/adult education is already being dramatically impacted by the internet and software to complete online courses. In the future I see online courses evolving into more interactive tasks that employ a learner centered experience versus a syllabus and lists of tasks.  Regardless of the age of the learner I believe strongly that technology will help instructors complete core education standards online and use classroom time to explore those "higher level of thinking" areas. For online education I would like to see it evolve into a more interactive experience with face-to-face time (Google+ Hangout, Skype, Voicethread).

Tuesday, August 2, 2011

Introducing Me!

As I previously mentioned I have been fortunate to be offered a new position at North Carolina Central University as the Social Media & Marketing Coordinator. This is the beginning of a great position and I hope to grow the office so that it can benefit the Division of Student Affairs & Enrollment Management in the months and years to come.

One of the coolest things I had the pleasure of doing was writing my job description, you can read it here. The second thing about this position I would consider unique is that my position was created from the "top". When talking to colleagues I find that it is usually a grassroots lobbying effort to create a similar position and then selling the idea up the chain.

So while I am in the process of setting up my office, ordering supplies and meeting with 14 department directors and plotting my professional development, I have sketched out a few goals for this year:

1) Streamline social media efforts for service related departments to enhance our customer service efforts (admissions, fin aid, res life, etc.)
2) Conduct social media training for support departments in order to create a fluid look and feel
3) Work with ITS in launching a few web pages on the agenda
4) Hire & train 2 amazing student workers (web/graphic design & A/V)
5) Position the division to align the communications plan with the goals and missions of the University
6) Collaborate with other student affairs technology pros to create shareware/apps/tech tools
7) Prepare to present in 2012

As I go through the motions I will keep updating. Anyone looking for a mentee? I'm in the market.

New Job, Summer Conference wrap up & 2nd Masters start

Wow, it has been a while since I have blogged!

I've had a slight career change which has been awesome so far. I am now the new Social Media & Marketing Coordinator for the division of Student Affairs & Enrollment Management at North Carolina Central University. This is a big deal but not just for me but the institution as a whole. I am thankful for the opportunity to start and grow this area of the division at NCCU. I will expand on this position in a follow up post. If you have questions go ahead and comment and I will address them in that post. Thank you to all who have been supportive!

In June I attended the FREeLearning Conference hosted by the wonderful folks over at Appalachian State in Boone. This one day conference included wonderful talks/showcases from education pros about what is going on in education technology in NC. My favorite presentation was by a professor Shira Hedgepeth who is only  a few hours short of her JD talking about a Digital Imprint class she taught. It was amazing the amount of student development she obtained out of the course along with educating undergraduates on the importance of knowing your digital imprint and how to find information, computer forensic style. You can view her Prezi here. Teaching something like this is definitely on my radar.

This past weekend I attended #satechBOS hosted by the amazing NE folks at Boston University and Ed Cabellon. I also dropped in on the #edutweetup hosted which donated $1000 to the Kahn Academy from our entry fees. Yay! Ed was a fantastic moderator for the first Student Affairs unConference. I really enjoyed the organic flow of things and the amazing turnout including my fellow NC colleagues Tim Bounds from Duke and Kevin McClain of UNC-Greensboro. While I was in Boston I visited Harvard, MIT, Fenway, a cupcake shop and the Freedom Trail which were all essential to my technology immersion process. The major themes I gathered were social media examples & practices, accessibility of media and how to implement a media/communication strategy without the staff. It was eye opening for me to listen to what challenges the north east coast regions are facing in the areas of #satech. I look forward to meeting more folks at #NASPAtech in October.

Last but not least this fall I am excited to start my second masters at Texas A&M University-Commerce in Educational Technology and Leadership. Classes start August 29th so stay tuned...